Portfolio.
Abbreviated Client List.
Corporate
A&M/Octone Records
Baltimore Orioles
GE
General Motors: Buick GMC Division
Fanatics
Franklin Sports
Hilton
IMG
Macy's
Miami Tennis Open
Sony Music
Subway (o/b/o Catalyst PR)
Universal Music
United States Tennis Association
W Hotels
Athletes
Andy Roddick (o/b/o Lagadere)
Barry Sanders (o/b/o Pro Access)
Dontrelle Willis
Emmitt Smith (o/b/o EJSmith Enterprises)
Jim Brown
Josh Beckett
Marshall Faulk
Venus Williams (o/b/o IMG)
Performances
Backstreet Boys
Calvin Harris
Florence + The Machine
Kanye West
Maroon 5
One Republic
Snoop Dogg
Case Study.
General Motors went through a rebrand with their Buick division to appeal to a younger demographic. MOVES was tasked with creating grassroots strategies to maximize exposure of its new line. We created a designated driver program implemented at Coachella. Utilizing our relationships, select celebrities and media were assigned their own cars for the duration of the weekend in exchange for social media posts. Additional cars were posted outside selected hotels and events to provide safe car service in exchange for social media mentions. The beginning of social media "influencing" and the beginning of brand power at Coachella.
The total media impressions for the weekend were valued at more than $75 million dollars.
The successful launch program between MOVES and GM led to a long-term partnership with the brand that continues to grow today.