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Portfolio.

Abbreviated Client List.

Corporate

 

A&M/Octone Records

 

Baltimore Orioles

 

GE

 

General Motors: Buick GMC Division

 

Fanatics

Franklin Sports

 

Hilton

 

IMG

 

Macy's

 

Miami Tennis Open

 

Sony Music

 

Subway (o/b/o Catalyst PR)

 

Universal Music

 

United States Tennis Association

 

W Hotels

Athletes

 

Jim Brown
 

Andy Roddick (o/b/o Lagadere)

Barry Sanders

Emmitt Smith (o/b/o EJS)

Venus Williams (o/b/o IMG)

Performances

 

Florence + The Machine

 

Calvin Harris

Maroon 5

 

One Republic

 

Snoop Dogg

 

Kanye West

Case Study.

In 2014, General Motors went through a rebrand with their Buick division to appeal to a younger demographic. MOVES was tasked with creating grassroots strategies to maximize exposure of its new line. We created a designated driver program implemented at Coachella. Utilizing our relationships, select celebrities and media were assigned their own cars for the duration of the weekend in exchange for social media posts. Additional cars were posted outside selected hotels and events to provide safe car service in exchange for social media mentions. The beginning of social media "influencing" and the beginning of brand power at Coachella.

The total media impressions for the weekend were valued at more than $13 million dollars.

The successful launch program between MOVES and GM led to a long-term partnership with the brand that continues to grow today.

One Republic for General Motors
General Motors - Marshall Faulk, Jason Taylor, Emmitt Smith, Jim Brown, and Terrell Davis
Barry Sanders and Jim Brown
Flo Rida for General Motors
Mandy Moore for The Hard Rock
Venus Williams, Andy Roddick, and Serena Williams
Marcus Allen, Adrian Peterson etc
Kim Kardashian for iHeart
Trevor Donovan, Jessica Szohr, Kellan Lutz, and Gavin DeGraw for Super Bowl party
Banners for General Motors
Dontrelle Willis, Cover of ESPN Magazine
Just Jared and Pitbull for JustJared.com and Y100
Barry Sanders and Usher
Josh Beckett for the cover of ESPN Magazine

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